GoldBod Jewellery Limited has taken a major step toward positioning Ghana as a global jewellery powerhouse with the launch of its new e-commerce platform, jewellery.goldbod.gov.gh, unveiled in Accra on Thursday, November 27, 2025 by Managing Director, Getrude Emefa Donkor.
Addressing media and partners at the event, Ms. Donkor said the initiative marks the beginning of a new era in Ghana’s gold value-addition agenda, ending the longstanding cycle of exporting raw gold only to import high-value jewellery from abroad.
“Today, we break that cycle. Today, we are changing that story forever,” she declared.
Formerly PMMC Jewellery Ltd, the company has begun a comprehensive retooling and restructuring process aimed at transforming Ghanaian-mined gold into world-class jewellery crafted locally.
Ms. Donkor noted that the majority of GoldBod Jewellery’s rings, necklaces and bracelets are 100% handcrafted by Ghanaian master artisans, showcasing the nation’s creativity, technical skill and cultural pride.
The highlight of the event was the introduction of the GoldBod Jewellery Tablet, available in 1g, 5g, 10g and 1ounce 24-karat options.
Described by the Managing Director as a simple and secure tool for investment, the tablets offer Ghanaians an accessible means of storing wealth and benefiting from long-term gold appreciation.
The newly launched e-commerce platform, which Ms. Donkor described as “Ghana’s first 24-hour digital gold showroom,” enables customers across the world to browse GoldBod Jewellery’s full collection, view real-time prices, and make secure purchases using mobile money, bank transfers or card payments. Buyers can also arrange pickup from any GoldBod showroom nationwide.
According to the Managing Director, the digital platform is more than a technological upgrade, it is a strategic intervention to retain foreign exchange, create local jobs and strengthen Ghana’s position in the global luxury market.
“Every cedi or dollar you spend with us stays in Ghana,” she said, emphasising that the entire value chain from gold sourcing to craftsmanship remains local.
Ms. Donkor revealed that the company’s long-term plan includes opening flagship stores across Ghana and expanding into major markets such as Lagos, Johannesburg, London, New York, Switzerland and Dubai.
She urged the media to help amplify GoldBod’s mission, stating, “We are not just selling gold, we are building a legacy.”
She also informed that there are existing GoldBod Jewellery shops in parts of Accra and Kumasi that are already selling some of their beautiful, handcrafted jewelleries and the gold tablets.
Source: Adwenpa-Hene / appleghtvlive
